Springing into 2023

..Spring/Summer. A new year and renewed hope for 2023, The Foggiest is looking forward with a bright and eclectic collection, engineered patterning paired with an equal measure of soft colours designed to elevate our senses and bring joy to our days.

Gentle scoopings of pretty gathers, whimsical detailing and honed design. Twirlable dresses of unique, hand-illustrated beauty.

Chichi stripe top


White Flutter bubble onesie


Chichi Lilac top


We're popping up

Dates to be confirmned. Watch this space.

We're delighted to take part in two wonderful markets on both sides of the Atlantic this Spring! The first to celebrate the Easter period on April 10th with Eccleston Yard Market, Belgravia, West London, and the the second at Phoenicia market in the Catskills, Hunter, NY on Memorial weekend. We hope you can join us!

Eccleston Yard Market is an artisanal open air market, bustling with a wonderful selection of local vendors and live music every Sunday from 11am to 5pm.We look forward to joining Eccleston Yard Market with their first Sunday of the season on 10th April. Truly delighted!

Phoenicia Market is a nomadic market of makers and merchants from the Catskills, Hudson Valley and beyond-London in our case!-An open air market, Phoenicia will be stationed at Scribner's Lodge in the heart of the Catskills. Come join us this Memorial Weekend. We're looking forward in coming back to NY!

See anything you like prior to our visit? Plse do reach out and we will ensure we have them with us for you on your visit to Ecclestone Yard market and Phoenicia market.

Clothing, accessories and all things perfect for Spring.

belgravialdn. Ecclestone Yard market.
Phoenicia-flea. Phoenicia Market.

Gifting ideas.

Approaching every collection with a playful elegance, I Haven’t the Foggiest is a London design brand full of poetry and celebration that touches the soul with uniquely engineered hand-illustrated paintings blended in colourful artistry from newborn to 10yrs.

We offer a complimentary concierge for styling, product consultations and for all of your gifting needs. All of our products are delicately wrapped in tissue paper and wax sealed with a personal note. In addition we're happy to offer silk hand-dyed ribbons, bespoke gift boxes, flowers, a signature print cover and hanger and additional pieces you would like us to add in your package. Let's work together. Drop us a line in our blue Live Chat button. We're happy to text or take your call.

For all online orders you're always welcome to our complimentary worldwide express delivery (2-4days) whether you're next door, across the pond or on a different planet. https://www.likefoggiest.com

River crop pant -bright teal


River crop pant Pinch


Samurai pant-cantaloupe


Samurai pant-Midori


Samurai pant-Royal


River crop pant Blushing


Gift box


Liberty of London fabric bubble onesie


Design your own sweatshirt


Bear lamp


We have worked with

We are blessed to work with two great image makers the wonderful Eva Mueller as we have done since the beginning. Her sharp eye for capturing defined images in evocative and striking ways are just a few of the qualities that draw us to her,, and with videographer Patrik Andersson.

Eva is originally from Germany. She settled in New York during the 1990’s and she has worked with many music celebrities, renowned fashion houses and high-end magazines such as Vogue. Photoshoots by Eva Mueller. Patrik comes from Sweden and has lived just as long in NYC. He has photgraphed some of the most reknowned people in the workd from Bill Clinton, Kate Moss, Mick Jagger to Karl Lagerfeld. All moving and some still images are created by Patrik.

See their work at http://www.evamueller.com/fashion and http://www.https://www.patrikandersson.com/

Left and bottomright images: Eva Mueller. Both dresses are from past seasons.

Mindful, ethical. It is our desire to one day become a B-corp organization and whilst we’re still away off, we are doing what we can towards achieving this goal.

We claim provenance in as many aspects as we possibly can within our reach. Our printers, the fabrics we use (cotton, linen), the knitters and the sample rooms we use to make our small batches have all been authenticated. We have always produced in small batches to reduce waste and ease pressure on our environment.

Designing consciously

Our Belisha beacon.

This means that your purchase will always be a limited edition, further enhancing the uniqueness of every design and provides you with the comfort that your product will never be marked down online.*

We consider our impact through the supply chain. Our knitters are homemakers who eke their living out at their alpaca farm in a rustic little place 20mins by dusty mini-bus from Cusco, Peru. I’ve sat in the garden with them doing my bit by rolling balls of cashmere and alpaca whilst they knit.

The packaging we use in sending orders out to our international buyers currently come in cellophane bags. While we are not there yet it is at the very least biodegradable.

We're adding Upcycle to our website. These are samples, designs that didn't make the edit and styles with imperfections at better prices.

We feel it is as important to use what we already have whilst we explore new sustainable practices throughout the design, logistic and supply chain as we transition further into easing pressure on our environment. Both hold equal importance as we do our bit for our shared planet. We plan to move into organic cotton once our 100% French cotton stocks are exhausted.

Our principal cause of choice is Client Earth because we know that they’re achieving seismic change. Client Earth is an international cause, built of lawyers and environmentalists at heart who can bring about real change and influence better policy through the courts. Donations from our masks sold at Home Grown will contribute though real action. https://www.clientearth.org

*We hold 1-2 pop-ups a year to celebrate the new collection at better prices for a limited time. It's also a wonderful opportunity to see the beautiful artworks up close and share conversations with the founding designer. These happen at the beginning of the season.