..is coming up. It's a time of celebration, warmer weather, no shortage of painted eggs and the blooming scent of daffodils and crocuses. Nature flourishes in a range of light and pretty colours, verdant grass, brighter skies and the emergence of us bears coming out to enjoy the outdoors with much aplomb.

This new season for the Foggiest represents a sense of freedom, hope and joy with gentle scoopings of pretty gathers, fresh and happy colours, whimsical detailing and twirlable dresses of hand-illustrated beauty.

Flamingo bubble onesie


craft romper


Lilac garden skirt


Broderie Anglais ruffle top



Social distancing effectively

To effectively social distance and look out for our community we’re advised to wear masks as a basic layer of protection. It has been scientifically proven that at the very minimum, a 2-layer mask should be worn when entering indoor space. Micro-droplets when talking, coughing and sneezing can travel up to 7-8m and will continue to drift for up to 20mins depending on size and activity before falling to the ground.

Wearing a reusable mask or non-plastic visor will reduce the velocity of our micro droplets providing greater protection to others. It’s the simplest activity we may engage in as our front-liners work day and night to help bring us the medical aid, care, treatment and vaccines that we desperately need.

Plse do consider wearing a non-plastic visor or reusable fabric mask. The Duke study states that fabric masks reduce the spread of droplets at the same rate as a disposable paper surgical mask. Try inserting your disposable mask as a fliter. It will last longer and provide peace of mind for you. Too many disposable masks are ending up in our rivers, our parks, our oceans, further increasing the friction our planet has to endure.

We have 2 types of the most popular non-medical masks for adults, junior (8-15yrs) and the little ones (2-7yrs). The cup is 3 layers including an 800thread count filter pocket. The origami is a 4-layer mask. All three have passed the lighter test. They’re durable, non-toxic, soft and based on feedback, extremely comfortable.

We use 100% premium non-toxic cotton and trim. The little ones wear them longer and each one is slightly different to the next which means your mask will be unique to you.

Seaspiracy. Now on Netflix.

Sky blue garden cup mask


Woodlands origami mask


Lassi puffball cup


Glacier Rose cup


Gifting ideas.

Approaching every collection with a playful elegance, I Haven’t the Foggiest is a London design brand full of poetry and celebration that touches the soul with uniquely engineered hand-illustrated paintings blended in colourful artistry from newborn to 10yrs.

We offer a complimentary concierge for styling, product consultations and for all of your gifting needs. All of our products are delicately wrapped in tissue paper and wax sealed with a personal note. In addition we're happy to offer silk hand-dyed ribbons, bespoke gift boxes, flowers, a signature print cover and hanger and additional pieces you would like us to add in your package. Let's work together. Drop us a line in our blue Live Chat button. We're happy to text or take your call.

For all online orders you're always welcome to our complimentary worldwide express delivery (2-4days) whether you're next door, across the pond or on a different planet. https://www.likefoggiest.com

Gift box


Liberty of London fabric bubble onesie


Design your own sweatshirt


Bear lamp


Rice starch


Travel kit sole baby


Pinch garden bubble onesie


Foggiest gift card


Foggiest gift card


Garden Anglais bubble onesie


We have worked with

We have worked with the wonderful Eva Mueller as we have done since the beginning. Her sharp eye for capturing defined images in evocative and striking ways are just a few of the qualities that draw us to her.

Originally from Germany and settling in New York in the 1990’s, Eva has worked with many music celebrities, renowned fashion houses and high-end magazines such as Vogue. Photoshoots by Eva Mueller.

See her work at http://www.evamueller.com/fashion

Left and bottomright images: Eva Mueller. Both dresses are from past seasons.

Mindful, ethical. It is our desire to one day become a B-corp organization and whilst we’re still away off, we are doing what we can towards achieving this goal.

We claim provenance in as many aspects as we possibly can within our reach. Our printers, the fabrics we use (cotton, linen), the knitters and the sample rooms we use to make our small batches have all been authenticated. We have always produced in small batches to reduce waste and ease pressure on our environment.

Designing consciously

Our Belisha beacon.

This means that your purchase will always be a limited edition, further enhancing the uniqueness of every design and provides you with the comfort that your product will never be marked down online.*

We consider our impact through the supply chain. Our knitters are homemakers who eke their living out at their alpaca farm in a rustic little place 20mins by dusty mini-bus from Cusco, Peru. I’ve sat in the garden with them doing my bit by rolling balls of cashmere and alpaca whilst they knit.

The packaging we use in sending orders out to our international buyers currently come in cellophane bags. While we are not there yet it is at the very least biodegradable.

We're adding Upcycle to our website. These are samples, designs that didn't make the edit and styles with imperfections at better prices.

We feel it is as important to use what we already have whilst we explore new sustainable practices throughout the design, logistic and supply chain as we transition further into easing pressure on our environment. Both hold equal importance as we do our bit for our shared planet. We plan to move into organic cotton once our 100% French cotton stocks are exhausted.

Our principal cause of choice is Client Earth because we know that they’re achieving seismic change. Client Earth is an international cause, built of lawyers and environmentalists at heart who can bring about real change and influence better policy through the courts. Donations from our masks sold at Home Grown will contribute though real action. https://www.clientearth.org

*We hold 1-2 pop-ups a year to celebrate the new collection at better prices for a limited time. It's also a wonderful opportunity to see the beautiful artworks up close and share conversations with the founding designer. These happen at the beginning of the season.